Mary Kay Heads to Nantucket
Every year, some of the top media outlets from across the nation are lucky enough to head to an exclusive summer house on the island of Nantucket (yes, we’re jealous too). This VIP trip allows them to learn about and try products from brands in a natural setting.
We knew the perfect way for media to really “soak in” our newly re-branded and updated Mary Kay® Sun Care product lineup would be for them to use these items while having fun in the sun! We compiled fun “sun care kits” so everyone could use our products throughout the outdoor activities we planned like a picturesque boating outing and a delicious breakfast held in the serene garden of a nearby bed and breakfast.
When it comes to media relations, we know that face-to-face interactions make a huge impact and leave a lasting impression. That being said, in addition to providing media with product, we met individually with each of the nearly 30 media members and talked Mary Kay. We spoke about our brand story and the sun-friendly lineup, including items like the new Mary Kay® Sun Care Sunscreen Broad Spectrum SPF 50 and the much-loved Mary Kay® Subtle Tanning Lotion.
The project was a success! Everyone was thrilled to experience our Sun Care products firsthand and enjoy the sea and the sun with confidence (without worrying about the sun’s harmful rays). The interactions were meaningful and authentic. Over the coming months – and even years – we plan to further develop these media relationships we established so they can continue to rave about Mary Kay to their readers, listeners and audience.