As a part of Mary Kay's public relations group, a big focus for our team is to get media to cover our latest and greatest products. An effective way to help get coverage in the most influential beauty and fashion magazines is to have what we commonly refer to as “desksides” – these are essentially one-on-one meetings with beauty writers to discuss our newest product launches, while re-promoting existing brand favorites. Based on the type of product we’re launching, we bring along experts in the beauty and skin care industry to add extra news value by providing in-depth product details and tips, as well as the latest trends.
We knew that desksides would be a great way to introduce the fun and bold Limited-Edition Mary Kay® Hollywood Mystique Collection to the leading beauty magazines. With the help of our public relations agency, we scheduled meetings in New York City with 23 top editors at each publication to give them a sneak peek of this new collection.
We brought along Mary Kay Glam Squad member and celebrity makeup artist Ashunta Sheriff to talk about the collection and cutting-edge makeup trends forecasted for the fall season. Ashunta also provided step-by-step makeup tips for achieving an old Hollywood look with a modern twist using these gorgeous and timeless products.
As anticipated, the Limited-Edition Mary Kay Hollywood Mystique Collection was a big hit! Here is just a small sampling of the great comments our editors shared:
-About the overall collection: “The colors are great and I love the textures!”
-“These are perfect colors for the fall season!” (Eye Intrigue Color Quad).
-“This is beautiful and it’s budge-proof!” (Tempting Teal Gel Eyeliner).
Remember to keep an eye out on the Mary Kay Facebook page to learn more about the great media buzz surrounding Mary Kay!