Mary Kay Struts Into Miami SWIM Week!
Every year, the fashionable elite head down to sunny Miami for sizzling swimwear fashion shows during Miami SWIM Week. To capitalize on the crowd during this time, an exclusive retreat for media, models and influencers called the Lifestyle Retreat Lounge is held at the Shelborne Hotel. Guests come to the retreat to learn about some of the hottest products and services on the market. To target and sample to this fashion-forward, in-the-know crowd, Mary Kay became the makeup sponsor of the retreat!
The Mary Kay booth was a style mecca complete with a makeup station and accessories closet. Attendees flocked to Mary Kay to be made over and styled to get the contemporary Miami look by our talented team of style stars, including makeup artist Marissa Nemes and celebrity stylist Lawrence “Lo” VonRumpf.
Makeup artists gave guests fabulous lash and lip looks using the swim-friendly Lash Love™ Waterproof Mascara in Black and bold NouriShine Plus™ Lip Gloss in both Rock ‘n’ Red and Mango Tango while dishing out makeup advice on how to achieve the look at home. Then, stylist Lo outfitted them in glamorous accessories fitting one of three forecasted trends – nautical, world traveler and gold glam. Adorned with statement necklaces, metallic clutches, stylish scarves and dangling earrings, the attendees were then made to feel like stars as they got to pose in front of a branded Mary Kay wall holding signs proclaiming their love for their look! The mark of success was looking around the retreat and seeing nearly every woman proudly sporting either the bold Rock ‘n’ Red or fun Mango Tango NouriShine Plus Lip Gloss shades on their lips!
Overall, more than 350 guests went home with a sample of Lash Love™ Waterproof Mascara and a NouriShine Plus™ Lip Gloss! Models like Sports Illustrated Swimsuit stunner Nina Agdal and media came by to get primped by the Mary Kay experts. That’s what we call Miami heat!