“Feels good and looks awesome!”

01-10-2013 7:08 AM

“Feels good and looks awesome!” That’s what a beauty editor said about the new Mary Kay True Dimensions Lipstick. Over two days in December, we showed our new, hot True Dimensions Lipstick to beauty and style editors of the hottest magazine titles.

The new formula is a color-infused fountain of youth for your lips. True Dimensions is intensely moisturizing, exquisitely smoothing and packed with advanced skin care ingredients.  Plus, the smoky, platinum case is sleek and stylish.

The product showcase for the beauty editors included a “Mary Kay Lip Bar” where the editors played with the lipstick and learned more about Mary Kay’s great beauty products.  Celebrity makeup artists Ashunta Sheriff and Diana Manzanares provided fun, quick fun makeup tips. The beauty editors raved about the event and the lipstick. Here’s a sampling of what was said:
• “This lipstick feels great!”
• “Very nourishing! I love it!”
•  “It feels like I almost don’t have anything on! Just like a lip balm!”
•  “I love the Red.”
•  “I love the way they feel”
• “This was fun. Can we stay here all day?”

Pictured: Behind the scenes of the True Dimensions product launch  in New York.

Mary Kay, behind the scenes display of True Dimensions product


Mary Kay, behind the scenes of True Dimensions with make-up artist at work

Mary Kay, behind the scenes of True Dimensions setup and posters

 Mary Kay, behind the scenes of True Dimensions being put on model

Laurie Enright | Mary Kay

Laurie Enright, a member of Mary Kay’s product publicity team, recently worked on a project to introduce the hot, new True Dimensions lipstick to the beauty press. The beauty editors loved it, but one word best describes their thoughts on the new lipstick- AWESOME!