Love Is

02-25-2013 8:30 AM

I will never forget my first meeting with the team at loveisrespect. This is an organization known as the ultimate resource to engage, educate and empower youth and young adults to prevent and end abusive relationships. Loveisrespect is powered by peer advocates who monitor chat rooms and texting services. Last month alone they answered over 1,300 texts and participated in 4,000 chat conversations with young people about healthy dating and relationships. These inspiring young people are trained by the National Dating Abuse Helpline located in Austin, Texas.

We get a lot of questions from people wondering what happens when you send the text “loveis” to 77054 asking for help. A peer advocate texts you back, ensures you’re in a safe place and then asks how they can help. Watch this video for more information about our partnership with loveisrespect.

One of the advocates shared with us, “I have been doing internships and volunteer work at domestic violence shelters since I was 13 and I wanted to help people my age who experienced abuse. Working at loveisrespect has been one of the most rewarding things I have done. I know that I am making a difference – even if for now it is only one person at a time.” Katrina, 23.

Are you interested in getting involved? Mary Kay’s cause-related marketing program Beauty that Counts® has donated millions of dollars around the world to organizations helping women and children. In the United States, $1 from the sale of each Mary Kay 50th Anniversary Special Edition Beauty That Counts Compact Mini benefits loveisrepect. Remember, if you or someone you know needs help, send the text “loveis” to 77054.


Pictured: Mary Kay®  Special-Edition Beauty That Counts® Mary Kay® Compact Mini

 Mary Kay Special-Edition Beauty That Counts | Mary Kay Compact Mini


Kirsten Gappelberg | Mary Kay

Corporate social responsibility manager Kirsten Gappelberg tells us about Mary Kay’s partnership with loveisrespect – an organization that works with young people to spread the message that love has many definitions, but abuse is not one of them.