Fashion Week Fire! CZAR by Cesar Galindo Fall 2014

02-17-2014 8:29 PM

Mary Kay took part in the unveiling of the new fall 2014 collection at IMG’s Mercedes-Benz Fashion Week as the Official Beauty Sponsor of the CZAR by Cesar Galindo Show.  From start to finish, it was an exciting, fast-paced and fashion-forward event which beautifully presented our brand! 

The teams backstage were in a whirlwind as all the moving parts of the show came together.  Front and center was our amazing team of makeup artists working together to prep the models to be ready the excitement and energy of the show!  All hands were on deck, from the designers to the wardrobe steamers to the beauty teams – each trying to make their portion of the show picture perfect. Media were brought backstage to learn about the beauty look and see me and my team in action as we transformed the models into fashion show mode.

The inspiration for this show was the many transitions of a woman’s life – and how she expertly balances life using her power and strength. The modern-day woman is passionate and multi-faceted, so I created the “Fire and Smoke” look:  the basis of which was a “fiery” smoky eye and chiseled cheeks with a beautiful neutral lip.  This look was interpreted on each of the models to make their individual beauty stand out while complementing Cesar’s creations.  (See below for the full face sketch and Mary Kay products used to create this look!) Members of the Mary Kay sales force were also backstage to witness all the action firsthand, excited to see the preparation that goes into such an elaborate and seamlessly flowing fashion show!

As the press left backstage and the model looks were completed, the show was about to begin!  Unlike the traditional runway presentation which is ordinarily synonymous with Fashion Week, Cesar chose to show his collection in a more dramatic fashion which would allow the audience to more fully appreciate each head to toe look – from the fashion to the beauty.  Models were dramatically positioned in platforms in the center of the room, where they stayed for the entire length of the show.  Enthusiastic guests and fashion industry insiders were enthralled with the presentation and circled around the models and designer, snapping photos of this impressive collection. 

Celebrity guests such as Cynthia Bailey from the Real Housewives of Atlanta and legendary musician Joan Jett were in attendance giving this already flawless event an additional edge!  The excitement of the event was fully captured through photos, which live in an album on the Mary Kay Facebook Page! Also check out the Mary Kay Instagram  for more behind the scenes looks!  We’re looking forward to seeing both the fashion and beauty looks come to life in the real world!

XoXo,
Ashunta  

Mary Kay Glam Squad Member and Celebrity Makeup Artist Ashunta Sheriff takes us behind the scenes at Fashion Week during the CZAR by Cesar Galindo Show. Ashunta has become one of today's top makeup artists, constantly sought out to create the hottest trends in beauty.

She has spent the last 10 years molding and creating her signature flawless, clean beauty technique. Ashunta's “less is more” foundation theory keeps her clients looking fresh and beautiful.  However, she also loves drama and feels that makeup should be a fun form of expression. Ashunta has been recognized with many accolades from top magazines including the Beauty Genius of the Year Award from ELLE, and she was featured in the Glamour Beauty Stars anniversary issue.