Super Saturday 2016
On June 11, Mary Kay served
as official sponsor of the Ovarian Cancer Research Fund’s annual Super Saturday
event in Los Angeles. The Mary Kay booth, which exuded southern
California vibes with its colorful design was a must-visit for attendees.
What drove guests to make a beeline towards the Mary Kay booth? Six shades of
NouriShine Plus Lip Gloss were displayed at the Mary Kay lip bar where guests
were encouraged to test and take home their favorite shade. Popular Santa
Monica-based confectionary, Bon Puf, served corresponding flavors of cotton
candy tying in the lip gloss theme throughout. Guests were encouraged to
participate in the flamingo ring toss game, where they could win a Discover
What You Love makeup bag. Lastly, a gorgeous hot pink wall with Mary Kay
branding served as the perfect spot for guests to take selfies with their
cotton candy after stopping by the lip bar. Actress Vanessa Lachey was
among the attendees at the Mary Kay booth and photos of her later appeared in People,
Hollywood Reporter and US Magazine.
Kay’s sponsorship benefitted the Ovarian Research Cancer Fund, which serves to
better diagnose, treat and ultimately cure ovarian cancer. Super
Saturday, which is held annually in the Hamptons and Los Angeles, began in 1998
to benefit the Ovarian Cancer Research Fund after Harper’s Bazaar Editor in
Chief Liz Tilberis was diagnosed with incurable ovarian cancer. Her many
friends in the beauty and fashion industry came together to put on this
exclusive event to raise money to do more research on ovarian cancer, which is
the fifth leading cause of cancer death among American women. The Mary
Kay brand publicity team knew Super Saturday was the right event for us to
sponsor and support such an important cause to many women. Every year A-listers
attend Super Saturday; for Mary Kay to not only be a part of it, but to be
among the most in-demand booth there, was beyond exciting!
Today's blog post is from Molly Magill. Molly is a mom and music-lover with an obsession for bold prints, who heads up Publicity & Social Media in US Consumer Marketing. Along with a small but mighty team of experts, including Betsy Rhodes and Shauna Miller, Molly is passionate about creating innovative Publicity and Social strategies that create fresh content and generate buzz for Mary Kay.