Mary Kay Brazil Knows How to #PlayYourBeautyMK

12-16-2016 4:00 PM

Beauty is happiness, sophistication, confidence, and fearlessness… an expression that can take different forms and shapes. At Mary Kay, we love beauty in all colors, shapes, sizes and it is at the heart of what do: providing an opportunity that helps women earn extra income, make empowered choices and discover true beauty from the inside out with innovative products they love.

For Mary Kay Brazil, this vision continues to be present in every product we launch and the soul of our Mary Kay Independent Beauty Consultants. These are beautiful, trendy and confident women that not only take care of their image but also touch the heart of their customers, helping make the world more beautiful – inside and out.

For the launch of the new Mary Kay At Play® in Brazil, we wanted to create an atmosphere that combined beauty, modernity and sophistication hosting an exclusive event in Super Loft, one of the trendiest spots in São Paulo. More than 240 guests including beauty editors, bloggers, digital influencers, Brazilian VIPs such as actresses Mariana Rios and Giovanna Lancelotti had the opportunity to play firsthand with the new Liquid Matte Lipsticks and Baked Eye Trios of Mary Kay At Play® offered in Brazil. Live music was played by live DJs and the actor Rodrigo Simas, who took over the DJ table and brought everybody to the dance floor.

Check out the pictures & video of our event and let us know how you #PlayYourBeautyMK!




Today's blog post is from Shana Peixoto, Vice President of Marketing at Mary Kay Brazil. As a soccer fan (go Flamengo!) and mother of two beautiful kids, she has the most inspiring job in the world leading all Marketing & Communications strategies at Mary Kay’ Brazil, Mary Kay’s third largest international market.