Mary Kay Brazil Knows How to #PlayYourBeautyMK
Beauty is happiness, sophistication, confidence, and
fearlessness… an expression that can take different forms and shapes. At
Mary Kay, we love beauty in all colors, shapes, sizes and it is at the heart of
what do: providing an opportunity that helps women earn extra income, make empowered
choices and discover true beauty from the inside out with innovative products they
For Mary Kay Brazil, this vision continues to be present in
every product we launch and the soul of our Mary Kay Independent Beauty Consultants.
These are beautiful, trendy and confident women that not only take care of
their image but also touch the heart of their customers, helping make the world
more beautiful – inside and out.
For the launch of the new Mary Kay At Play® in Brazil, we wanted
to create an atmosphere that combined beauty, modernity and sophistication hosting
an exclusive event in Super Loft, one of the trendiest spots in São Paulo. More
than 240 guests including beauty editors, bloggers, digital influencers, Brazilian
VIPs such as actresses Mariana Rios and Giovanna Lancelotti had the opportunity
to play firsthand with the new Liquid Matte Lipsticks and Baked Eye Trios of Mary
Kay At Play® offered in Brazil. Live music was played by live DJs and the actor Rodrigo Simas,
who took over the DJ table and brought everybody to the dance floor.
Check out the pictures & video of our event and let us
know how you #PlayYourBeautyMK!
Today's blog post is from
Shana Peixoto, Vice President of Marketing at Mary Kay Brazil. As
a soccer fan (go Flamengo!) and mother of two beautiful kids, she has the most
inspiring job in the world leading all Marketing & Communications strategies
at Mary Kay’ Brazil, Mary Kay’s third largest international market.