Mary Kay Colombia Sponsors Barranquilla Fashion Week
Luces, Cámaras, ¡Acción! At Mary Kay Colombia, we were
proud to be the official makeup, skincare, fragrances, personal care and sun protection
sponsor of the Barranquilla Fashion Week for the first time.
The Barranquilla Fashion Week is the most important event
of the Colombian northern coast, where fashion, beauty and music come together. The
main goal of the event is to support new talent in fashion design.
We created customized makeup looks for each of the 36
runways, including two international designers: Pineda Covalin from Mexico and
Custo Barcelona from Spain.
As part of the support for new talent in fashion
design, we sponsored the runway of a new designer, Pamela Stevenson, whose
designs were aligned with our Mary Kay brand in terms of color, look and
concept. We also had an exclusive presentation of some of her designs at a
fashion store in Barranquilla. Pamela also won the contest among other 15 other
designers for the category “Best New Talent” (Diseñador Revelación), and we were
very excited for being part of her development.
During the event, we had two beauty stands with
different activities that allowed visitors to interact with the brand and get
to know our product portfolio. At the first stand, everyone who stopped by
received a little gift from Mary Kay. The other stand provided makeup touch-ups for all the event assistants, focusing on eyes, lips or flawless
What do you think makes the perfect runway makeup
look? Leave us know in the comments below!
Claudia Cardona is the Marketing
Manager at Mary Kay Colombia leading all marketing and social media team
efforts. Every day, she is inspired by the Colombian women for being such
strong leaders and entrepreneurs.
tagged: Mary Kay, Makeup, skincare, Mexico, Diseñador Revelación, personal care, sun protection, fragrances, Pineda Covalin, Sponsorship, Spain, Barranquilla Fashion Week, Pamela Stevenson, Barranquilla, Mary Kay Colombia, Custo Barcelona