Mary Kay for Tracy Reese FW17
“More than ever, the world we
inhabit demands that we, as women, be all things. Strong yet feminine,
nurturing yet stoic, seductive yet demure.” - Tracy Reese in the show notes for
her FW17 presentation held during New York Fashion Week on Sunday, February 12.
Once again, Mary Kay had the pleasure to serve as
official makeup sponsor for celebrated designer, Tracy Reese. This
season, Reese brought the diversity of women to life with her Fall 2017
presentation. Featuring inclusive sizing, the bold, multi-faceted collection
included daring patterns, rich metallics, and bold silhouettes, truly embodying
the Tracy Reese woman. “The Fall 2017 collection is a celebration of
the many facets of womanhood. To see women from diverse backgrounds with unique
points of view inspires me to continue to create beautiful pieces that will
serve tirelessly as they navigate the world around them. This collection is an
ode to the strength and beauty of the feminine spirit.” – Tracy Reese. Reese
and Mary Kay Global Beauty Ambassador Luis Casco worked together to create a
look built to enhance each woman’s natural beauty featuring strong brows,
metallic eyes and freckles. Yes, freckles! Using the Mary Kay Brow Pencil,
Casco was able to artfully dot each model’s nose and cheeks with an unexpected
splattering of freckles – a nod to the unique features, both physical and
internal, that makes a woman beautiful. When interviewed backstage about
the look, he said, “Makeup allows you to be your own artist. It’s
a form of self-expression, and a way to celebrate one’s own unique beauty.
Because it’s not permanent, it allows for risk-taking, which leads to
Nina Garcia, Marie
Claire’s Creative Director and star of Project Runway, was seen backstage
chatting with Casco before the presentation. Speaking about the palpable
excitement, she said, “(Tracy Reese is) one of the most anticipated shows of
Fashion Week because Tracy herself has such a following.”
The Tracy Reese official
mission statement is to make every woman feel beautiful. And that is why our
partnership with Tracy Reese makes so much sense, season after season.
Betsy’s life-long love of
magazines and beauty products led her to a career in PR. Her favorite part of
the job is seeing a story in print after months of hard work. When she’s not
smiling and dialing pitching products, she enjoys spending time with her
husband and their babies, Harvey (15 months) and Wilfie (a goldendoodle).
She can’t live without the Oil-Free Eye Makeup Remover and NouriShine Lip Gloss
in Fancy Nancy.