Mary Kay Learns "What Women Want" - Part 8
We've learned so much already about what women around the world told Mary Kay when we asked them what they wanted. Today we're going to take a look at one of my favorite things - Pampering.
Yes, today's woman wants a reason and a way to pamper herself, or better yet, be pampered by others. She sees the importance of treating herself and gives herself the permission to do it, but often feels like she needs to earn it before she can indulge. Pampering is seen as a vital part of the "complete" woman's healthy attitude.
The indulgences she desires are not necessarily extravagant, and can be as simple as time to herself, or going "unplugged" for a while. Manicures and pedicures, facials, and special purchases are popular ways to pamper. Sometimes, getting together with other women to do these things, lunching with a friend or travel are the method of choice. For others, the pampering can take a more active form, like going to the fitness club, swimming, a yoga class or some time in the sauna. (These last choices sound much more like "work" than "pampering", so it's important to note that the women who cite these as their choice indicate that it's more about the connection with other women than the fitness aspect.)
Probably the most significant tidbit in all of this (which will not come as a surprise to any woman reading this) is that the biggest constraint to a woman's ability to pamper herself is not money, but TIME.
Oh, but that we should have some more of that precious commodity!
I know that I should take more time to pamper myself on occasion, but I always manage to find some reason to convince myself that I'm too busy. Yes, I'll take one hour every two weeks to get a manicure, but in my head, that's all about nail maintenance and how bad they look if I don't do it. I am very guilty of sitting in that chair and being everything but relaxed. In fact, my nail tech, Lee, often tries to get me to relax as she's massaging my hands and arms, because I just won't give in to it. But I want to be pampered, so why it is so hard for me to relax and enjoy it? I think it's because I don't turn my brain off and get in the moment. It's that TIME thing. I'm thinking about all the other things that I NEED to do, or SHOULD be doing. When I travel alone, and I have the time, I sometimes treat myself to a massage. I LOVE THOSE, so why won't I take the time to do them when I'm home? When I get a gift certificate for a pampering session, or a friend calls and says let's go get a pedicure, I'll do it. So why don't I do it more on my own, for me? Perhaps it's the "nudge", in the form of the gift or the invitation. Yes, I think that's what makes the difference. In my mind, when I'm deciding do I go get pampered or do I do all the other things that I think I need to do, that little "nudge" puts one more reason on the side of the pampering. Without that nudge, it's easier to swing to the other side. I don't think I'm that unique, and I bet there are many other women, just like me, who, given a little "nudge" would make the choice to pamper themselves more often.
So here's what we're gonna do. I want you to join me in helping women take a step closer to becoming the complete women they want to be, by being the "nudge" they need to pamper themselves. Call a friend and ask her to join you for a manicure. Treat your mom to a pedicure. Give your best customers the gift of pampering. Pamper a woman who is of service to others. Ask a neighbor woman to take a walk with you. Invite a girlfriend over for coffee. When you do, you may indeed be giving the most precious gift of all, the gift of time.
Let me know what you do, I'd love to hear about it, and I know our readers would, too.