Rhonda Shasteen

Chief Marketing Officer (retired) at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Changing the world one woman at a time

    by: Posted

    On this day, August 26, 1920, the 19th Amendment to the Constitution of the United States of America was ratified that guaranteed women the right to vote.

    It was a major step for one half of our nation's population and a step that undoubtedly has changed the course of our nation forever.  But it was only the beginning of creating a society that valued the contributions of women,  recognized their potential and gave them endless opportunities to change the world.  I'm certain that are a great number of women in the U.S. who feel we still have a long way to go to truly gain the level of equality that is inherent in the very fact that we are one half of the nation's population.  And in many ways, they are probably right.  However, one only needs to look outside our borders to gain a broader perspective.

    This article from The New York Times, http://www.nytimes.com/2009/08/23/magazine/23Women-t.html?_r=3&ref=magazine#, was shared with me today by a colleague here at Mary Kay.  As I read the article, it brought tears to my eyes for the women who still today, in the 21st century, are enduring things so evil that it's hard to imagine.  Mixed with the tears is a great deal of thankfulness, for the people who are working to make a difference in the lives of these women, whether it's offering them opportunities to receive an education or loaning them small amounts of money to help them start businesses that eventually lead to their self-sufficiency.  I also feel an enormous sense of pride that our business opportunity for women has spread into many of these countries, bringing hope and solutions to women in need. 

    The small dream that Mary Kay Ash had in 1963 to provide women in America the opportunity to develop their potential and make money is now making an even more profound difference in the lives of women in India and China and 35 more markets.  Mary Kay knew then that women could change the world, if they were just given the chance.  Too bad the critics all told her "There you go again, Mary Kay, thinking like a woman", (and they weren't paying her a compliment, I assure you!).  But then again, she didn't listen. 

    I look forward to the day, when, in every corner of the world, "thinking like a woman" becomes recognized as the highly-valuable gift that it is. I wholeheartedly agree with Mary Kay Ash, and the premise in this story from The Times:  we truly can change the world, one woman at a time.

  • The viral nature of a woman on a mission

    by: Posted

    Yesterday, as we were gathering to begin a regularly-scheduled staff meeting, four of us were just catching up with each other on what was going on in our personal lives.  One woman shared that she had just been to the doctor for her annual physical, and not only was she excited about the significant weight she had already lost, but had set a new goal to lose 17 additional pounds.  Another talked about completing her first workout with a personal trainer, and how she was looking forward to the next one.  And the third woman, well, talk about being on a mission.  She shared that she has set a goal to compete in a triathlon, and had begun daily training for the fall event.  As each of them was sharing their personal vision, I could sense the excitement in their voices, I could see by their body language that they had a sense of pride about what they were doing, and I began to feel those same things somehow magically being transferred to me.  My adrenaline began to rise (or at least it felt like it did), I began to get excited for them, and then went on to think to myself, "What BIG thing should I be doing?".  Then I thought about all the other times I had been inspired by someone else who had a dream, was sharing it with others, and was working hard at making it come true. 

    So, it seems that dreams are viral, spreading quickly from one person to the next.  Sometimes what you catch from a woman on a mission is an exact replica of her dream, and you get inspired to help her achieve it.  Other times, what spreads to you takes on a different form, and you find yourself dreaming your own dreams, setting big goals, and working to make them come true for yourself.  Either way, a dreaming-believing-achieving attitude is contagious.

    Our founder, Mary Kay Ash, certainly knew this to be true.  Few women have dreams as big as she did, and it was the viral nature of her dream that took it from her and the nine friends she convinced to help her begin her business, to now more than 2 million women in more than 35 markets around the world.  Although much has changed in the 46 years since her dream was cast, the contagious nature of women focused on making a difference and achieving great things has not.  It is still alive and well, allowing women from all walks of life to draw upon the belief and inspiration from another to propel them to greatness.

    If you are a woman on a mission, help others catch a dream from you.  If you're not and are looking for inspiration, hang out with women who are passionate about their dreams, and let it spread.

  • Lessons from the garden

    by: Posted

    As I've continued on my life's journey, one of the many things that I have learned about myself is that I am a creator/producer.  I like to "make things".  In my early years, it was crafts and sewing.  I'd often just get a piece of fabric and sit down with the scissors and begin cutting and sewing, without a pattern, because I saw in my head what I wanted to create. (Perhaps I was really meant to be a fashion designer.)  My next phase of production was children and the things that I could create through my work at Mary Kay, like products and marketing tools.  As I continued to move up in the organization and focus more on strategy and leading others, I became less involved in the actual day-to-day creation of things.  It took me a few years to figure out that I was actually missing the creating/producing process and the sense of accomplishment that comes at the end when you actually have the "thing" that you envisioned in the beginning.  Since that was no longer a part of my work, I needed to find another way to recapture that feeling and once again satisfy the creator/producer in me.  One of the things that I found was a vegetable garden.  Little did I know when I began this project last fall that it was going to provide me with many valuable lessons that I could apply to other areas of my life.  Maybe they weren't new lessons, but visible reminders of things that have often been forgotten.

    Lesson #1 - What a difference a day makes!

    One of the things I look forward to every evening is my post-dinner visit to the two raised beds in the backyard to see what is ripe for the picking today.  With very few exceptions, there is usually something ready to harvest that wasn't ready yesterday.  It reminds me to give other things (ideas, projects, people) the time that they need to "ripen", and that may not necessarily be on MY schedule.  Of course, the growing and ripening doesn't actually happen in the course of 24 hours, but has been happening all along, little by little, since it was planted.  It also reminds me to "sleep on things", because very often a situation can look dramatically different (or at least your perspective on it) the next day.

    Lesson #2 - Timing is important, and even though you do everything right it doesn't always work out

    Before I did my planting this spring, I researched the last average frost dates for north Texas, which is around the middle of March.  So, that's when I did my planting.  Well, average means just that, sometimes it's earlier and sometimes it's later, and this year was definitely later.  We had two more freezing nights after that, so I lost several of my plants.  I did my research, consulted the experts and followed their advice, and it still didn't work out. That's the way it is with life sometimes; many things are a gamble, with pros and cons on each side of the decision.  You have to land on one side or the other, sometimes you win, sometimes you lose, and sometimes the win or loss maybe due to nothing other than the timing wasn't right.

    Lesson #3 - Consistency pays big dividends

    Providing consistent amounts of water on a regular schedule makes all the difference in the quality of the vegetables I harvest.  Too much too fast, and the tomatoes crack.  Too little not often enough and they wither and stop producing.  Also, if you don't pick what has been produced, the plant thinks it doesn't need to reproduce anymore, so it stops producing.  Ditto for work, life, exercise, nutrition, relationships, etc.

    Lesson #4 - A bountiful harvest comes in many small baskets

    Even though all the seeds were planted at the same time, each plant is on it's own schedule, and I find that I harvest a little bit at a time, over a long period of time.  The entire bounty does not all arrive at once.  I think oftentimes we are looking for the big bounty of life to appear, and lose sight of the fact that we've harvested so much already along the way.

    Lesson #5 - You can't plant fall without digging up spring

    Now's the time to begin the planting of the fall produce.  Challenge is that some of the spring and summer crops are still producing.  There will be no room in the garden for the new fall crops until I get rid of the ones that are left from last season.  Reminds me of how I can't move forward into the future if I'm allowing something from the past to keep me deeply entrenched there.  Sometimes the things we need to "dig up" are deeply rooted, and we may even think that they are still serving some purpose for us; but we can only reap the richness of the future by making room in our lives for new growth and new seeds to be planted.

    This a only a handful of what the garden has taught or reminded me of.  There's more,  but perhaps the most important reminder of all is this:  There are lessons to be learned each and every day, right in front of our eyes, from simple and ordinary things, if we are willing to see them.  Look for the lessons.

     

  • It was the best one ever, eh?

    by: Posted

    Another year of Mary Kay Seminar has come and gone.  And, as always, it was the best one ever.  We are so blessed as a company to have such inspirational women in our sales force.  I love hearing their stories and seeing how much they've grown over the years.  Amazing stories of tragedy and triumph and of setbacks and successes.  Women who brought talents and skills from other professions and turned them into abundant success for themselves, and women who, in some cases, were least likely to succeed, and they did it anyway.  (That reminds me of the bumblebee, and why Mary Kay Ash chose it as the symbol of success for our company.  You see, the bumblebee should not be able to fly, because of the large size of its body relative to the size of its wings.  But that doesn't matter to the bumblebee, who goes right along flying anyway.  Mary Kay always loved this story of the bumblee.  Her late husband, Mel Ash, who always gifted Mary Kay on Thursdays because that was the day they were married, presented her one Thursday with a beautiful diamond and gold bumblebee pin.  When the Independent Beauty Consultants and Sales Directors saw the pin, they loved it and wanted to know how they could get one, too.  Mary Kay, who was always about helping to make women's dreams come true, designed a sales contest for them to earn one.  From that day forward to now, the top three in each of our sales courts are awarded the coveted diamond bumblebee pin.) 

    After 25 years of attending Seminar, there aren't  too many "firsts" for me anymore.  You've heard the saying, "Been there, done that".  But this year, I truly had a first.  For the first time in my Mary Kay career, I had the pleasure of attending and speaking at the Mary Kay Seminar in Canada.  I had a wonderful time.  I'll have to admit that it was crazy to fit it in the middle of our own five Seminars here in the US, having to get up at 3:30 am to be at the airport by 5:40, and then returning to be back for the very next day at the Dallas Seminar.  I was incredibly inspired by their #1 Sales Director, Shannon Shaffer, and the shining example she sets for the women that she leads.  And I loved seeing the staff from Mary Kay Canada, working their hearts out to put on a great show for their sales force.  It was nice to see them in their element, because I usually see them when they visit our Dallas world headquarters.  But best of all, what I liked about it, was it felt like home.  You see, even though I was more than 1,000 miles away from Dallas, in another country, and half of the meeting was conducted in French, it was all very comfortable and very familiar.  And that reminds me of one of the things I like best about Mary Kay:  no matter where I travel in the world, even if I don't know a soul where I am, I know that I can find a Mary Kay person and I will have found a friend.  Here's to all my friends in Mary Kay Canada, the ones I've met and the ones I've yet to meet -- thanks for inviting me to your party!