Rhonda Shasteen

Chief Marketing Officer (retired) at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

syndication

  • Plan your work, and work your plan

    by: Posted

    It's planning and budgeting time around the Mary Kay office right now.  That means we're all thinking about our most important initiatives for 2010, our revenue forecasts for all of our markets around the world, and what we think we'll be spending to accomplish our goals.  It's a process that goes on for a few months each year.  We each begin at the individual department level, but eventually all have to come together to make sure that our goals are in sync overall and that our company-wide budget is reasonable.  No one particularly enjoys the process, but everyone understands how important it is to plan.

    As I was thinking about this, I was reminded about two things:  (1) Mary Kay Ash always said that one should "plan your work, and work your plan", and (2) that many young women these days don't have a plan for their life, but wish they did (as we learned from our 2009 What Women Want research study). It occurred to me that as individuals, we don't often take the time to plan for our year with the careful thought and discipline that we put into the planning process for our jobs.  I wonder what would happen if we did? What if we all practiced "plan your life, and live your plan"?

    I've decided that I'm going to give it a try and see what happens.  Instead of making the usual New Year's resolutions, which quickly fall by the wayside, I'm actually going to sit down with my husband this year and craft a plan for 2010 for our personal life.  I'd like the plan to include what we want to accomplish next year, collectively and individually.  What do we expect our income to be? How much will our living expenses be, and how much discretionary spending should we plan based on what we want to do?   I'd like to set a goal for a certain number of hours of volunteer time, and a financial plan for our charitable giving.  This would really be a big step for us, as we typically take life one day or one week, or one month at a time, as most people do.  We are blessed at this point in our lives, in not having to live from paycheck to paycheck, but the idea of actually planning a budget and sticking to it is kind of exciting for me. Just like we do at the office, we can sit down and review our progress each quarter, see where we've stayed on track and where we can improve.  And it will be fun to look back at the end of the year and see how many of our goals we actually met. I can imagine that having this plan would make all the daily decisions we face that much easier, because we would have a "filter" of sorts to weigh the decision against.  If we do "X", is it consistent with the goals we set?  If not, are we willing to change our goals?

    Of course I know that things will come up along the way that will get us sidetracked, they always do -- those little, or sometimes BIG, things that are out of our control and come up at the most inopportune times.  But it would seem that, other than those times, the peace of mind in knowing where we were going and how we wanted to get there would bring a tremendous sense of freedom and independence, leaving far fewer things to clutter our minds each and every day.

    If you've been disciplined about planning your personal life this way, I'd love to hear about it.  How did it work for you?  What did it feel like?

  • Let me introduce you...

    by: Posted

    to Anne Crews.  Anne is our first guest blogger here on Reflections, and I'm so delighted she agreed to share with our readers this month.  October is Domestic Violence Awareness month, and Anne is a Mary Kay warrior when it comes to her commitment to personally do all she can to put a stop to this dreadful thing that plagues so many of our families.  All of us at Mary Kay are very proud of the work we doin this area.  It takes a lot of money to make a difference all across our country and all around our world, and none of it would be possible without our wonderful independent sales force and their loyal customers.  Through their purchases of our skin care and color cosmetics, as well as their generous donations to the Mary Kay Foundation, all this is possible.  We owe them a great deal of gratitude, and hope that they are as proud as we are of the work that has been done to help enrich the lives of women in need.

    I invite you to click on the link below to hear directly from Mary Kay's resident warrior on the domestic violence front, Anne Crews. 

    http://reflections.marykay.com/crews/archive/2009/10/02/pink-changing-lives-part-one.aspx