Brand "You"

11-13-2009 4:24 PM

I've heard it said many times over the years that "people don't join companies, they join people" and likewise, "people don't leave companies, they leave people."  I think this is true to a great extent. 

An example of this is when Mary Kay Ash founded our company on Friday, September 13th, 1963.  There was no "company"  that she could share.  The story hadn't been written yet.  There was no brand, no product success, no past sales history that would provide the confidence or the impetus to join her.  There was only her, her 20 year old son, Richard, and a shelf full of pink jars in a small rented space in an office complex.  Yet, join they did.  Women signed up based on "brand Mary Kay Ash", the person.

I don't believe much has changed since then in this aspect.  Certainly our company's rich history and success over the past 46 years, our quality products that continue to be among women's favorites and our world famous founder provide a context for women today who are looking for great beauty products or a business opportunity.  However, women today still buy our products and decide to begin a business because they like the Independent Beauty Consultant who has connected with them, helped them with their product needs and become a trusted advisor.

It's interesting that in today's times, so many things have become much less personal, but at the same time, the importance of the personal relationship in many businesses is becoming increasingly important. 

No matter what business you're in, "brand You" may be the most important brand of all.  Have you taken the time to define your brand, and how you show it to the people that you want to do business with.  Are they buying what you're selling?  If not, perhaps it's not the company you represent or the product you sell, perhaps it's YOU that they aren't buying.