• Let's Talk Beauty

    In our recent conversations with women around the globe, we learned the "10 Things Women Want Now", which I've shared in previous posts. Mary Kay also wanted to hear what they were thinking specifically about beauty...
  • Mary Kay Learns "What Women Want" - The Final Chapter

    We've reached the final piece of the puzzle in "10 Things Women Want Now", and it is the ONE THING that everyone (and I do mean EVERYONE!) needs to pay attention to right now. That thing is TRUST . Whether you're...
  • Mary Kay Learns "What Women Want" - Part 9

    I bet you're wondering where I've been for the last several days, since I haven't posted anything new since last Thursday. Well, I've been out of the office, and as Murphy would have it, couldn't get the wireless...
  • Mary Kay Learns "What Women Want" - Part 8

    We've learned so much already about what women around the world told Mary Kay when we asked them what they wanted. Today we're going to take a look at one of my favorite things - Pampering . Yes, today's woman wants...
  • Mary Kay Learns "What Women Want" - Part 7

    Well, we've finally arrived at the piece of this on-going discussion that I've been looking forward to, and at the same time dreading. Not because it's bad in any way, in fact I think it's really good that women...
  • What would you like to talk about?

    By now you've probably got a sense of some of the types of things that I like to blog about. This is a conversation though, and I want to hear from you. What would you like to talk about? (The suggestions you offer here are...
  • Mary Kay Learns "What Women Want" - Part 6

    Here we are again, revealing what women around the globe told us about what they wanted out of life in today's world. In addition to the five things we've already discussed, women want to have their own personal, disposable...
  • Mary Kay Learns "What Women Want" - Part 5

    Mary Kay Inc. was interested in finding out what women want in today's world, so we took a few months to learn from women in several countries around the world. They weren't shy and they held nothing back. We've been...
  • Mary Kay Learns "What Women Want" - Part 4

    Another of the "10 Things Women Want Now" is a fulfilling career . We heard from some stay-at-home moms in the US that they feel adrift when their kids no longer need them every minute of the day, and wonder if they...
  • Mary Kay Learns "What Women Want" - part 3

    We've reached #3 in our series exploring what Mary Kay has recently learned in our research with women around the world. One of the 10 things that women want today is family choices . We find that, while family IS very important...
  • What Women Want - Part 2

    Let's continue our look at "What Women Want". As a reminder, here's what Mary Kay learned from our research with women around the world: Ten Things Women Want Now 1. Completeness 6. Personal Income 2. Strength...

Rhonda Shasteen

Chief Marketing Officer (retired) at Mary Kay Inc.

At Mary Kay for more than 25 years, and worked closely with Mary Kay Ash for 10.

Raised in Dallas, Texas. Married, 2 grown children.

At work, I enjoy helping women develop as leaders; creating solutions to complex problems;  learning new things. At home, I enjoy the cows, horses and garden; fresh country air and time with my husband; learning new things and discovering my authentic self.

With more time, I would: sew (again); exercise (more); run for political office.

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