Luces, Cámaras, ¡Acción! At Mary Kay Colombia, we were proud to be the official makeup, skincare, fragrances, personal care and sun protection sponsor of the Barranquilla Fashion Week for the first time.
The Barranquilla Fashion Week is the most important event of the Colombian northern coast, where fashion, beauty and music come together. The main goal of the event is to support new talent in fashion design.
We created customized makeup looks for each of the 36 runways, including two international designers: Pineda Covalin from Mexico and Custo Barcelona from Spain.
As part of the support for new talent in fashion design, we sponsored the runway of a new designer, Pamela Stevenson, whose designs were aligned with our Mary Kay brand in terms of color, look and concept. We also had an exclusive presentation of some of her designs at a fashion store in Barranquilla. Pamela also won the contest among other 15 other designers for the category “Best New Talent” (Diseñador Revelación), and we were very excited for being part of her development.
During the event, we had two beauty stands with different activities that allowed visitors to interact with the brand and get to know our product portfolio. At the first stand, everyone who stopped by received a little gift from Mary Kay. The other stand provided makeup touch-ups for all the event assistants, focusing on eyes, lips or flawless face.
What do you think makes the perfect runway makeup look? Let us know in the comments below