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Have you noticed? Everyone’s talking about the unstoppable power of pink!

Earlier this fall, in celebration of the company’s 55th anniversary, Mary Kay Inc. partnered with The Museum at FIT (MFIT) to unveil a special exhibition: Pink: The History of a Punk, Pretty, Powerful Color.’ The exhibit, which is open to the public through January 5, 2019, honors the complex, multifaceted color while exploring its changing significance throughout history.

On December 13, a scholarly panel discussion, ‘Powerful Pink: From Cute to Confident’ was held at the Katie Murphy Amphitheater on the New York City FIT campus. I was honored to moderate. Panelists included Luis Casco, Mary Kay Global Beauty Ambassador and celebrity makeup artist; Kate Greene, Vice President of Communications and Creative Direction at Givaudan; and Karen Young, FIT adjunct professor and Founder of The Young Group. Together, we unpacked what makes pink such a special color. Here are some of the highlights:

  • Pink is a confident color that represents courage, empowerment and bravery. It can be both strong and soft.
  • Pink is a caring color that can represent love and sensitivity. It’s playful, too—it generates joy.
  • Pink is more than a color. It can be interpreted into fragrances inspired by floral and fruity notes.
  • Everyone has a shade of pink. From sheer tints to bold pigments, there’s a pink for every skin tone. Fun fact: Mary Kay has offered 54 shades of pink over the last five years!
  • Pink is the new black—it’s a 24-hour color that can go from a workout to a night out.

The panel agreed that pink will continue to be a statement color in fashion, beauty and cosmetics into 2019 and beyond. Besides, what color has more versatility or personality?!

I’d love to keep the conversation going—share why pink is such a special color to you!

Did you know?

At Mary Kay, we’re no strangers to the transformative powers of this feisty little color. Pink has been an integral part of our business since it opened in 1963. But do you know how it started?

Mary Kay Ash selected a soft pink color for the packaging of her first skin care line because most homes in the early 60’s had white bathrooms. The containers would be so attractive, she thought, that women would want to leave them on display. Who knew such a seemingly small decision would play a defining role in the Mary Kay® brand?

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